CBC Marketplace has scored another win for greenies by exposing false “natural” and “organic” claims made by major manufacturers. With many of the specific products they looked at, there was no guarantee as to how much of the product was “natural”, and the products with the label were 25% or more expensive.
Organic Huggies were particularly interesting -they can’t tell consumers how much of the diaper is composed of organic cotton. They could easily be using a method known as “angel dusting”, where a very low percentage of the product is actually composed of the advertised item. In fact, in all the cases where CBC contacted the manufacturers, they were unable to tell the percentage of the product that was “natural”, in some cases stating that it was proprietary information.
Even Seventh Generation gets a lousy label for its chlorine-free diapers. All diapers are, essentially, chlorine-free. They have just used the label and dyed the diapers brown to make them look more eco.
Here’s the episode here if you want to watch it online.