Avalon Organics has been vilified in the past by the Organic Consumers Association and others for not containing the amount of organic products that they represent in their marketing. They have “seen the light” and are having their products certified to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients. NSF is a very strict third-party testing organization and would not allow Avalon to use their standard if they are using deceptive marketing practices or not using organic ingredients in their products.
They have removed the possible carcinogen 1,4 Dioxane from their products. Their products now contain more than 70% organic ingredients and they have been working to meet the standard for many years. It’s good to see a company turn around their business practices. Between Johnson and Johnson with their baby shampoo and Avalon Organics, 2011 has been a great year for companies becoming accountable to their customers.