Essentia on The Dragons Den

So Jack was on CBC’s The Dragons Den last night.

A fraction of what was said was aired. It was a hell-of-a-lot more entertaining and heated live.

Here’s the Story.
Offering a portion of the business at a factory level was never an option. The dragons have a history of trying to tear holes in the value of a company. We also didn’t want to go in there asking for a few million.

So the “Dragon Bait” was a cool $350,000.

Jack started off a little nervous but ended up bagging Brett Wilson, the Dragon with more money than all the others COMBINED!

Traffic powered through our website last night and i’m a little overwhelmed with all the e-mail inquiries this morning. Thanks for all your support 🙂

Having this angel money will certainly do us good. We’re almost as popular in BC and California than we are in Quebec and we don’t have any locations there yet.

btw we’re having a Dragons Den discount on the Classic 8. 😉