Guest Post by Randi Farina, Essentia’s Director of Strategic Partnership.
Steve Jobs said it best:
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
Last week, I had the pleasure of meeting 350 Physical Therapists who absolutely love what they do! They are part of the largest growing privately owned franchise, leading the charge to transform healthcare from one of sick care to well care.
Essentia launched their partnership in 2016, with 30 Centers, and are now working with over 100 FYZICAL Balance & Therapy Centers, introducing our natural memory foam mattresses to patients who would benefit from the restorative sleep and recovery our mattresses provide. Concentrating on the six key elements, (Whole Body Comfort, Optimized Sleep, Proper Posture, Temperature Control, Clean Indoor Air, Allergy Friendly) our technology creates a cool and clean sleep environment, where spines are properly supported, alleviating all pressure points, so patients will experience not only a deeper and better quality of sleep but a faster recovery, by keeping them sleeping longer in the critical stages of R.E.M. Sleep.
We kicked off the “Brand Triumph 2017” Conference with a private event at our Boca Raton Showroom. For many, it was the first time that they were able to see, feel and touch all seven of our models. It was a great time to share with our partners, some exciting developments Essentia has for the future. At one point, many of our physical therapists were not only sharing stories of the positive effects that quality Essentia sleep had given them, but they were sharing beds. It felt like one giant adult slumber party! As FYZICAL-ist across the country discuss sleep with their patients and its importance to allow the body to heal as part of their whole body approach to wellness, we are proud and excited to know we are helping people get back to loving their lives!