The FTC, or Federal Trade Commission, got in touch with us in 2012 regarding some of our ads.
They asked us for the science behind our claims that our products were VOC and chemical free, which we gave them. The FTC and Essentia disagreed on what claims Essentia could make based on that science.
We agreed to make some changes to our advertising. Nothing in or about our great products has changed.
The final testing shows that:
– Our natural foams have the same VOC levels as natural foams found in other organic mattresses and latex mattresses. (since VOC’s are found in all latex foam products)
– The air concentrations meet the Greenguard Indoor Air Quality Product Certification criteria.
– There is no health risk with any negligible amounts of VOCs found in our product.
– There is no risk of discomfort with any negligible amounts of VOCs found in our products.
The FTC however stayed firm in asking us to remove any terminology with the words “zero”, “no” or “free” when relating to VOCs and chemicals as it is virtually impossible to have zero or no chemicals or VOCs in any type of foam.
Thus, rather than fight with the FTC, we have changed the wording to “low” or “very low” than “free of” as the FTC requested.